Who is the founder of LABUBU?

Who is the founder of LABUBU? The founder of Labuboo is Wang Ning, founder of Pop Mart. Below is a detailed introduction to Wang Ning and his relationship with Labuboo:

　　
　　I. Wang Ning’s Background and Achievements
　　
　　Personal Background: Wang Ning, born in 1987 in Xinxiang, Henan, is the founder and CEO of Pop Mart.
　　
　　Wealth Accomplishments: According to Forbes’ Real-Time Billionaires List, Wang Ning’s net worth exceeded $20 billion (approximately RMB 143.7 billion) in 2025, making him Henan’s new wealthiest individual and ranking him 10th on the Forbes China Rich List.

　　
　　II. Wang Ning’s Relationship with Labububu
　　
　　Brand Founding: Wang Ning opened the first Pop Mart store in Beijing and gradually developed Pop Mart into China’s leading trend-driven cultural entertainment company. As one of Pop Mart’s core IPs, Labububu’s success is inseparable from Wang Ning’s strategic vision and business decisions.
　　
　　IP Incubation: Wang Ning abandoned traditional IP incubation methods, transforming Pop Mart into a platform economy. Through continuous releases of Labuboo’s themed collections and collaborative editions, Wang Ning successfully elevated Labuboo into a globally influential, phenomenon-level IP.
　　
　　Globalization Strategy: Wang Ning actively advanced Pop Mart’s global expansion strategy, enabling IPs like Labuboo to successfully enter international markets. This global footprint not only amplified Pop Mart’s brand influence but also brought Wang Ning immense personal financial success.

　　
　　III. Wang Ning’s Perspective on Labuboo’s Success
　　
　　Longevity of IP Enterprises: Wang Ning believes IP-driven companies typically enjoy extended lifespans, noting that the exploration of LaBuBu’s narrative and value is only just beginning. He anticipates LaBuBu will continue delivering surprises in the future.

　　
　　Platform-Based IP Incubation Advantages: Wang Ning stated Pop Mart aspires to become the world’s Pop Mart rather than China’s Disney. He contends that platform-based IP incubation better suits the current era, as it allows for greater flexibility in responding to market shifts and consumer demands.